I recently created a TikTok video to share a simple but game-changing business tool called the Lean Canvas. For those not familiar, the Lean Canvas is a one-page business model that helps bring clarity to your ideas—turning vague concepts into actionable plans. It’s widely used by startups and even Fortune 100 companies to reduce risk and align teams around vision and strategy.
Why TikTok? Because it’s a dynamic platform where short, value-packed videos thrive. It allows me to reach entrepreneurs and business professionals who want practical tips delivered quickly and clearly. The engagement and discovery features make TikTok an ideal place to spark interest and inspire action.
The inspiration behind this content came from my own experience witnessing how many business ideas get stuck in uncertainty—great potential with no clear path forward. I wanted to create a simple message so others can see that with the right tools, clarity is achievable fast.

Feel free to watch the TikTok video and download the free Lean Canvas template here:
Lean Canvass Business Model
When promoting content across multiple channels like TikTok, LinkedIn, Instagram, email groups, and personal networks, the total possible reach can quickly add up to thousands of people. While no single platform guarantees immediate large audience numbers, incorporating various social and professional networks increases the chances of your message spreading organically and reaching a broader, more diverse audience over time.
Whether you’re just starting out or looking to refine your next big idea, this tool—and the simple video format—can really help you get clear and focused on what matters most. And if you’re creating your own content, remember: sharing it widely is key. Use your social networks, email groups, and stories to promote what you’ve made. Engage with your audience by responding to comments and encouraging shares—the more eyes on your work, the greater your chances of building momentum and seeing real results.