Going Viral A few years ago, nobody would have predicted that a $45 stainless-steel cup would turn into a global phenomenon. Yet that’s exactly what happened with the Stanley Tumbler—a rugged outdoor mug reborn as the hottest lifestyle accessory of 2024 and 2025. The Stanley story isn’t about luck or trends. It’s a masterclass in… Continue reading How Ordinary Ideas Go Viral: Lessons from the Stanley Tumbler CrazeViral Campaign
Author: JP Espinoza
I’m JP Espinoza — entrepreneur, strategist, and builder of enduring businesses. Through Rain Maker Nation, I share the lessons and strategies that help entrepreneurs push past fear, create profit, and leave a legacy that lasts.
Illuminate Your Business Vision: Using Video and Proven Tools to Move Ideas Forward
I recently created a TikTok video to share a simple but game-changing business tool called the Lean Canvas. For those not familiar, the Lean Canvas is a one-page business model that helps bring clarity to your ideas—turning vague concepts into actionable plans. It’s widely used by startups and even Fortune 100 companies to reduce risk… Continue reading Illuminate Your Business Vision: Using Video and Proven Tools to Move Ideas Forward
Unlock Your Business Potential with the Lean Canvas
Entrepreneurs and innovators often need a clear, fast way to outline their business ideas and plans. The Lean Canvas is a powerful one-page tool designed just for that purpose. It simplifies your business model into clear sections that help you build, test, and iterate your business strategy. What Is the Lean Canvas? The Lean Canvas is a… Continue reading Unlock Your Business Potential with the Lean Canvas
The Digital Dilemma: Corporate Identity vs. Personal Legacy
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Rain Maker Nation 