How Ordinary Ideas Go Viral: Lessons from the Stanley Tumbler CrazeViral Campaign

Going Viral A few years ago, nobody would have predicted that a $45 stainless-steel cup would turn into a global phenomenon. Yet that’s exactly what happened with the Stanley Tumbler—a rugged outdoor mug reborn as the hottest lifestyle accessory of 2024 and 2025. The Stanley story isn’t about luck or trends. It’s a masterclass in… Continue reading How Ordinary Ideas Go Viral: Lessons from the Stanley Tumbler CrazeViral Campaign

Unlock Your Business Potential with the Lean Canvas

Entrepreneurs and innovators often need a clear, fast way to outline their business ideas and plans. The Lean Canvas is a powerful one-page tool designed just for that purpose. It simplifies your business model into clear sections that help you build, test, and iterate your business strategy. What Is the Lean Canvas? The Lean Canvas is a… Continue reading Unlock Your Business Potential with the Lean Canvas